I bought a Mac mini last week - my first Mac (personally) in maaaaany years. I started my professional life as a Mac programmer, so its something of a "return" for me. Its nice - Apple's really done a great job making a great out-of-the-box experience. And I'm really stunned by the design - its just frikkin' lovable.
There's a lot of prognistication about Vista's impact on the market (mostly negative for Microsoft) - the pricing structure and broken promises make it tough, even though the OS itself (not to mention the new Office) really have some very nice (somewhat overdue) features and robustness that will get overshadowed.
But there's an elegance and desparation that Apple finally shed before making its turn around which is instructive, I think, to lots of companies somewhat trapped by their own past success - it doesn't come quick and requires persistent commitment.
Its not that OS X or Apple are perfect - there's a lot that stinks and/or just doesn't work, and I don't think I'll be switching permanently anytime soon (and honestly, I think Safari's kind of poop-ish).
But... the video below is an oldie, but a goodie - and it embodies the "karma" of what I mean... If design is the new black of business - and it takes a leap to embrace, then its also requires more a holistic approach to the consumer; it's not just about the product itself. And, as always (and obviously), you can't lead by following.
And before you laugh too hard at those "MS losers" - remember that Microsoft commissioned the video; so there's not a self awareness gap, lack of intellect, or even a lack of humour there - doesn't make it much easier to actually do.