Update: Apparently a hoax. D'OH!!!!
Not not that one... I meant that, apparently, Justin Long is no longer "the Mac". Hopefully that doesn't mean the end of the ad campaign - which was just frikkin' funny... though, (as the Wired guy points out) not sure where it goes from here without being a little wierd.
Bad call! Bad call! (though I reserve the right to change my mind... :))