April 27, 2006

The Long Tail of Advertising Getting Longer

Microsoft acquired an in-game advertising company, Massive, yesterday.

No kidding - I think its really going to be like that old Saturday Nite Live skit, the Change Bank.

Change Bank: "We make change for you. You got a $1, we can give you 20 nickels. Or we can give you 5 dimes, a quarter, and 25 pennies - its all up to you."

Customer/Narrator: "How do you make money?"

Change Bank: [deadpan] "Volume".

See my
earlier post, also from yesterday.

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