The Long Tail of Advertising Getting Longer

Microsoft acquired an in-game advertising company, Massive, yesterday.

No kidding - I think its really going to be like that old Saturday Nite Live skit, the Change Bank.

Change Bank: "We make change for you. You got a $1, we can give you 20 nickels. Or we can give you 5 dimes, a quarter, and 25 pennies - its all up to you."

Customer/Narrator: "How do you make money?"

Change Bank: [deadpan] "Volume".

See my earlier post, also from yesterday.