Microsoft acquired an in-game advertising company, Massive, yesterday.
No kidding - I think its really going to be like that old Saturday Nite Live skit, the Change Bank.
Change Bank: "We make change for you. You got a $1, we can give you 20 nickels. Or we can give you 5 dimes, a quarter, and 25 pennies - its all up to you."
Customer/Narrator: "How do you make money?"
Change Bank: [deadpan] "Volume".
See my earlier post, also from yesterday.