March 26, 2007

Scam I am: Microsoft Vista Advertising

My favorite all-time scam: Guy promises to get you into the college of your choice for $5000 - Money back guarantee... if you don't get it, you don't pay.

The scam? The guy does nothing. People who aren't on the edge of making it anyway won't sign up for this... and some percentage of those who do, will get in - on their own. Those that don't, get their money back... and the rest are happy not knowing any details.

Which brings me to today's topic :)

Now... I like Vista. As I've mentioned, its gots its quirks, but is absolutely a great upgrade from XP... But the ads for Vista (and the "Wow starts now" campaign") are just incredibly wrong headed, if not a borderline scam.

Take, for instance, this ad from Microsoft:


Its not that, subjectively, Windows Vista is nicer, but not a "wow" upgrade... (true, but you knows, its an ad, not the truth :)). No, what, um, boggles me is that, as far as I can tell, *all* of the ads centrally showcase a feature (the "3d flip") that not only will the average user NEVER encounter using the product, and never even figure out how to activate should they so choose - its a feature that tested poorly enough in usability that it was, effectively, relegated to a hidden key-combo for demo-ware only usage....

The "wow, really?" starts now.

10 comments:

Sree Kotay said...

Wierd - comments were disabled on this post for the last week. Apologies.

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