July 31, 2006

The Long Tail, now in book form
plus the Wall Street Journal bites back

I'd mentioned it before its release, but Chris Anderson's new book, the Long Tail, is out now. Its a good read - though perhaps a little long on hyperbole and projection, and a little short on connecting to business.

There's an somewhat not unfairly
critical article of Chris Anderson's book from Lee Gomes, of the Wall Street Journal. He contends that the long tail is, perhaps, a bit of an industry myth, much like "Internet Time" and other Bubble economy fun.

For example (from the
article):

  • In the category of online music, services like Ecast, Rhapsody, are finding that 12% to 22% of songs never get played, and another 19% (or so) only get one or two plays.
  • Bloglines., which has 1.2M “real” blogs (i.e. not machine generated) in its catalog finds that 10% of blogs are 88% of its subscriptions, while 35% have no subscriptions at all.
  • Most condemningly, for Amazon (the quintissential "long tail" company) 2.7% of purchases account for 75% of its revenue.
  • And we see even with search that 75% of user click-thrus resolve to just the top 100,000 domains (of about 50M or so).

Boy, that all sounds like the Pareto priniciple in action to me (AKA the 80/20 rule).

So what's up with that?

As
Lee Gomes points out, monetization, if anything, seems to be even MORE crystalized along the 80/20 rule axis; only a few companies are really deriving financial benefit as "pure" plays.

Nevertheless, creating engagement, I'll argue, requires serving fragmentation (even if its only percieved) - and ultimately,
the money follows that.

9 comments:

Roopa said...

IMHO, I imagine the effort to identify and monetize the misses (the tail) will be too great in most industries that the Pareto principle will apply and extracting sales from that 80% is sometimes just not worth all that effort(Amazon and books which are unavailable in conventional stores is one such exception).

But he is "Mr.Anderson" - he maybe on to something if we can identify where it can be leveraged in each industry vertical.

Sree Kotay said...

But don't you think that long tail aggregation is still key to monetization (because it creates an "authoritative" destination? I'm thinking IMDB, Google, Amazon - I usually only care about the top XX% stuff, but I go because they have all the other stuff...

Anonymous said...

Lee Gomes' article today is also very interesting, in which he wrote:

The outside estimates of what percent of Amazon's book sales are from beyond its "hits," commonly defined as everything but the company's top 100,000 sellers, range from 20% to 40%. But none of these studies had access to internal Amazon data, and Amazon itself is tight-lipped about the issue.

While Amazon is famous for listing millions of books, several ex-Amazon insiders cautioned against assuming that the back catalog necessarily contributed a big percentage to overall sales. Its real function, they say, is to draw in customers, even if they end up just buying "hits."

"You could look at it like running buses late at night," said one. "It's not as though it's profitable at the margin, but it probably boosts ridership in general."

Sree Kotay said...

yeeeep - I think that's right; "authoritative" is key...

Anonymous said...

runescape money runescape gold runescape money runescape gold wow power leveling wow powerleveling Warcraft Power Leveling Warcraft PowerLeveling buy runescape gold buy runescape money runescape items runescape gold runescape accounts runescape gp dofus kamas buy dofus kamas Guild Wars Gold buy Guild Wars Gold runescape accounts buy runescape accounts runescape lotro gold buy lotro gold lotro gold buy lotro gold lotro gold buy lotro gold lotro gold buy lotro gold runescape money runescape power leveling runescape money runescape gold dofus kamas cheap runescape money cheap runescape gold Hellgate Palladium Hellgate London Palladium Hellgate money Tabula Rasa gold tabula rasa money 陈楚生 压力开关 压力传感器 流量开关 流量计 液位计 液位开关 温湿度记录仪 风速仪 差压开关 可燃气体检测仪 过滤器 强磁水处理器 自清洗过滤器 自动反冲洗过滤器 保鲜棕榈树 棕榈树

runescape gold said...

runescape money runescape gold runescape gold runescape money buy runescape gold buy runescape money runescape money runescape gold wow power leveling wow powerleveling Warcraft Power Leveling Warcraft PowerLeveling buy runescape gold buy runescape money runescape itemsrunescape accounts runescape gp dofus kamas buy dofus kamas Guild Wars Gold buy Guild Wars Gold lotro gold buy lotro gold lotro gold buy lotro gold lotro gold buy lotro gold runescape money runescape power leveling runescape money runescape gold dofus kamas cheap runescape money cheap runescape gold Hellgate Palladium Hellgate London Palladium Hellgate money Tabula Rasa gold tabula rasa money Tabula Rasa Credit Tabula Rasa Credits Hellgate gold Hellgate London gold wow power leveling wow powerleveling Warcraft PowerLeveling Warcraft Power Leveling World of Warcraft PowerLeveling World of Warcraft Power Leveling runescape power leveling runescape powerleveling eve isk eve online isk eve isk eve online isk tibia gold Fiesta Silver Fiesta Gold




runescape money runescape gold wow power leveling


棕榈树
VI设计
画册设计
血管瘤
肝血管瘤
音乐剧
福卡
防静电地板
美国留学
留学美国
电阻器
不锈钢电阻器
频敏电阻器

睡眠呼吸机
伟康呼吸机
呼吸机
无创呼吸机
家用呼吸机
呼吸机的使用

北京消化系统疾病
北京心脑血管疾病
北京肾病
北京中医儿科
北京针灸减肥
针灸减肥
北京糖尿病
北京疼痛病
北京类风湿

runescape gold said...

runescape money runescape gold runescape gold runescape money buy runescape gold buy runescape money runescape money runescape gold wow power leveling wow powerleveling Warcraft Power Leveling Warcraft PowerLeveling buy runescape gold buy runescape money runescape itemsrunescape accounts runescape gp dofus kamas buy dofus kamas Guild Wars Gold buy Guild Wars Gold lotro gold buy lotro gold lotro gold buy lotro gold lotro gold buy lotro gold runescape money runescape power leveling runescape money runescape gold dofus kamas cheap runescape money cheap runescape gold Hellgate Palladium Hellgate London Palladium Hellgate money Tabula Rasa gold tabula rasa money Tabula Rasa Credit Tabula Rasa Credits Hellgate gold Hellgate London gold wow power leveling wow powerleveling Warcraft PowerLeveling Warcraft Power Leveling World of Warcraft PowerLeveling World of Warcraft Power Leveling runescape power leveling runescape powerleveling eve isk eve online isk eve isk eve online isk tibia gold Fiesta Silver Fiesta Gold




runescape money runescape gold wow power leveling


棕榈树
VI设计
画册设计
血管瘤
肝血管瘤
音乐剧
福卡
防静电地板
美国留学
留学美国
电阻器
不锈钢电阻器
频敏电阻器

睡眠呼吸机
伟康呼吸机
呼吸机
无创呼吸机
家用呼吸机
呼吸机的使用

北京消化系统疾病
北京心脑血管疾病
北京肾病
北京中医儿科
北京针灸减肥
针灸减肥
北京糖尿病
北京疼痛病
北京类风湿

Anonymous said...

翻译联盟和中国翻译协会深圳翻译公司|联合主办,主题“翻译与多元文化”。这是国际翻译同声传译在亚洲举行的第一次盛会,是促进亚洲翻译界与国际翻译界交流与合作的大好时机。
广州翻译公司今年广交会不允许外商自带翻译入场,但还是有很多翻译公司|已有生意合作意向的外商,在全国翻译公司中找外语导游当翻译,进行“场外商贸洽谈”。
同声传译现在上海翻译公司英语、日语、法语等语种导游储备充足,深圳翻译公司|也是随着参加广交会的巴西、西班牙等西班牙语系以及阿拉伯语国家的客商提供深圳翻译大幅增多,使小语种导游产生巨大缺口,其中来自巴西的外商比去年多了一倍翻译公司

小姐 said...

情趣用品,情趣用品,情趣用品,情趣用品,情趣,情趣,情趣,情趣,情人歡愉用品,情惑用品性哥,情人用品性哥,情趣用品,AIO交友愛情館,情人歡愉用品,美女視訊,情色交友,情人用品性哥,視訊交友,辣妹視訊,美女交友,性愛,嘟嘟成人網,按摩棒,震動按摩棒,微調按摩棒,情趣按摩棒,逼真按摩棒,G點,跳蛋,跳蛋,跳蛋,性感內衣,飛機杯,充氣娃娃,情趣娃娃,角色扮演,性感睡衣,後庭區,SM,潤滑液,情趣禮物,威而柔,香水,精油,芳香精油,自慰,自慰套,性感吊帶襪,情趣用品加盟,情人節禮物,情人節,吊帶襪,辣妹視訊,美女交友,情色交友,成人交友,視訊聊天室,美女視訊,視訊美女,情色視訊,免費視訊聊天,視訊交友,視訊聊天,AIO交友愛情館,嘟嘟成人網,成人貼圖,成人網站,AIO交友愛情館,情色,情色貼圖,情色文學,情色交友,色情聊天室,色情小說,七夕情人節,色情,A片,A片下載,免費A片,免費A片下載,情色視訊,情色電影,色情網站,辣妹視訊,視訊聊天室,情色視訊,免費視訊聊天,視訊聊天,美女視訊,視訊美女,美女交友,美女,情色交友,成人交友,自拍,本土自拍,情人視訊網,視訊交友90739,生日禮物,情色論壇,正妹牆,正妹,成人網站,A片,免費A片,A片下載,免費A片下載,AV女優,成人影片