ESPN's Play To Make ISPs Pay
(from slashdot)
Its kind of interesting - on the one hand, its their site, their content, they should be able to do what they want... on the other hand, well, it seems like deals like this seem like a bad idea on many levels. I guess the markets will speak on whether this makes sense.
But amusingly, this was also covered on BroadbandReports (see here) - the amusing part is that the article ran with an advertisement (contextually served by our overlords at Google) from, you guessed it, ESPN.
Karma's a fickle beast.
5 comments:
And now for a non-spam comment....
"If you begin walling off your content..."
Haven't we seen this strategy reversed once before?? ;-)
I could see something like this making sense IF it involved a more efficient way to distribute the video clips (where the ISPs put CDN equipment close to the edge) and they leverage that for something like live HD viewing. Short of a technical reason it would such though.
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