ESPN's Play To Make ISPs Pay
Its kind of interesting - on the one hand, its their site, their content, they should be able to do what they want... on the other hand, well, it seems like deals like this seem like a bad idea on many levels. I guess the markets will speak on whether this makes sense.
But amusingly, this was also covered on BroadbandReports (see here) - the amusing part is that the article ran with an advertisement (contextually served by our overlords at Google) from, you guessed it, ESPN.
Karma's a fickle beast.