ESPN makes an... interesting play

I'm surprised there's not been more coverage of ESPN's ISP extortion scheme.  

ESPN's Play To Make ISPs Pay

(from slashdot)

Its kind of interesting - on the one hand, its their site, their content, they should be able to do what they want... on the other hand, well, it seems like deals like this seem like a bad idea on many levels.  I guess the markets will speak on whether this makes sense.

But amusingly, this was also covered on BroadbandReports (see here) - the amusing part is that the article ran with an advertisement (contextually served by our overlords at Google) from, you guessed it, ESPN.  

Karma's a fickle beast.