Friday, February 24, 2006

Credit where credit's due

This is a follow-up to my previous post.

I think a lot of us at the bigger software companies are here for more or less the same reason: the opportunity to impact hundreds of thousands, if not millions, if not tens of millions (and more) users. It feels great to feel like your work matters - and to be
recognized for that.

Heck, for that matter, I think many folks at smaller tech companies feel the same way (though there, its often more about potential than realization).

That impact might even be life changing; or inspirational; or there might be unintended happy consequences: you connect people, enable them, and/or empower life defining moments. At enough scale, you can start do all of those things, and it can be rewarding.

But there's a big difference between doing good, either as a side effect or with ancillary (financial or corporate) benefits, and intending to do good, for its own sake. There's a difference of will that I think is morally significant.

So in that spirit, I have to say: I'm proud to be a part of an industry that is starting to
actively accept the social authority and responsibility that comes with great power: to intend good. I try in little ways - and we do a LOT of community and charity outreach at AOL, but I am humbled by the ambition of vision I see and the opportunity for impact it implies.

(BTW, if you don't know the man they appointed to run
google.org, Larry Brilliant- I didn't - pretty seriously cool.)

72 Comments:

Anonymous Industry Gray said...

"I think many folks at smaller tech companies feel the same way (though there, its often more about potential than realization)”

Thanks for the nod, but all of the big guys, the ones that change the marketplace, and for that matter the world, always start out small (For example, all of the guys on your list). The people who choose to go it on their own at the small companies believe that the initial footprint tends to be more lasting than those that step into them afterwards. As owners of a small company, we interview people all the time who we recognize immediately need the comfort of a big organization or name. These are the same types of people who did not join early at; Microsoft, Google, Adobe, AOL etc. They simply aren’t fit for the challenge, and there is nothing wrong with that since not everyone is built to handle the pressures and lack of comfort involved.

People at small aspiring companies understand that those who attempt it on their own and fail to never try again, or those who simply do not try, are going to follow the leaders existing footprints, and therein lies the opportunity.

That is why so few REALLY make an impact. I agree, once in a large organization you are dealing with a larger audience but the audience size alone does not determine the measurement of impact. That is why there is so much opportunity for the small companies to make a difference. Rather than focusing on making many small changes for many users they focus on a larger dramatic change that if done properly will then scale, for example Google just made search better. Now they are huge, have a huge name, reach a huge audience, have loads of money, and everything they have launched outside of their search business has been somewhere between OK to horrendous.

Obviously, for the small guys it isn't easy, it is never comfortable, it generally involves no one believing in you and occasionally you get certain nods for having “potential”.

However to be clear, it isn't about potential, it is about execution.

The real challenge is how to stay small when you get big. Wow, this Sudafed really gets me going ;-) maybe I should get sick more and start my own blog….not.

March 02, 2006 1:29 PM  
Blogger Sree Kotay said...

Hey gray, (and here I though this was MY blog :P)...

So, I agree A LOT that big companies don't just materialize. My only point out "often more about potential" was just that MOST don't turn into big companies. Even most of the successful just disappear will get absorbed into the mass of a larger one (Macromedia, Skype, MySpace)...

And yes, there is less room to DRIVE direction at a large company (i.e. to say "THAT is mine - I made it") - but you do get to say: "I worked on that - and it impacted millions and millions of people; Friends of family KNOW the things I directly contribute to, etc."

And I agree with you exactly - "However to be clear, it isn't about potential, it is about execution.

The real challenge is how to stay small when you get big."

March 03, 2006 1:13 PM  
Anonymous industry gray said...

Oh did I post this on your blog?

I get the impact part now that you are referring to (with family and friends). You mean you get to say stuff like "you developed AIM Radio" ;-) That product is awesome and everyone is using it!

My main point was that big things usually start small, but we are in agreement that very few things get big.

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