SEO and the real world

The impact of the internet (and search applications specifically) on editorial and programming (not programmer programming :P) in the real world seems to bubble up every few months (case in point, courtesy of slashdot). I've been sucked into discussing it before (and again now, I guess :)).

Ultimately, I guess its appropriate that headlines adjust, even if it seems arbitrarily driven by our new content navigation overlords.

So I think we're left with either news content as a business, in which case this is simply adapting to new influx channels, or that its a service, in which case clarity over wit doesn't seem like a bad thing (even if it happens to be today's search tech view of "clarity").

But it still bugs me. Go figure.