Hi Hulu Hulu Nuku Nuku Wah Ha Hah...

Updated: Hunh - they fixed the scaling :) Beta-in-motion... cool!

Hulu (the YouTube/iTunes clone from "Big Media") is now in beta (closed, but still)... see the embedded player below (link).

It looks pretty nice - nothing mind bogglingly interesting or anything, but somewhat well executed (annoyances already: can't invoke menu without sitting through the ad, scales size REALLY poorly - note that I'm not using the default "520 x 295" size... and permalink, wherefore art thou?). You can follow a "related content chain"to other assets by clicking on links when you invoke the "menu" - rollover the clip above to see what I mean.

I obtained this clip from from the Hulu blog (written by the CEO)- which has all of two entries since August.

CEO blogging is nice and Web 2.0h-ey - but only if you follow through, so minus style points for that. On the flipside, its an episode of the Office (full episode!) they use as a first example - which is frikkin' hilarious, so there's that.

I have to admit, as content providers increasingly push out the middle man, and offer the content directly... well - I'm not sure how many "pure" aggregators will be left standing.

Maybe this will be one. Or maybe not.